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How the “You Really Get Me” copywriting formula can reveal pain, provide relief and make you more money

What’s the one thing all humans have? Besides opinions and, well, you know. We all have problems. They come in all sorts of varieties. Big ones, first-world ones, meaningless ones, even good ones. Despite this shared human condition, we overlook other people’s problems on a regular basis.  We are entirely focused on our own. Like …

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